Scott Lake, Chief Marketing Officer (CMO) for Jamul Casino®, has more than 25 years of experience in senior marketing management roles with world-class hotel and casino properties around the globe. Mr. Lake oversees all aspects of the strategy and execution for Jamul Casino’s very robust Marketing program, including Database Marketing, Special Events and Promotions, Advertising, Player Development, Group Sales, and Entertainment.
Prior to joining the Jamul Casino team, Scott worked for Sands China Ltd. for eight (8) years, most recently serving as Senior Vice President of Loyalty Marketing & Strategic Analysis. He led five key properties in Macao, SAR (also known as “The Las Vegas of Asia”), including The Venetian Macao, The Londoner Macao, The Parisian Macao, The Plaza and Four Seasons Hotel Macao, and Sands Macao. He was responsible for executing the casino marketing calendar and events, attracting a combined total of 98.2 million annual visitors and comprising 11,000+ hotel rooms, 150+ restaurants, and 850+ duty-free retail shops across four malls. He also worked for Caesars Entertainment, Inc. for 13 years, including positions as Director for VIP Marketing and Director for National Casino Marketing. Scott also has a keen grasp on technology, working recently as the Managing Consultant for Kognitiv, with an expertise in loyalty marking for leading brands in retail, hospitality, and financial services.
Scott earned his MBA and BS in Hotel Administration from the University of Nevada, Las Vegas. He is also a Certified Digital Marketing Professional (Digital Marketing Institute) and a Professional Certified Marketer in Digital Marketing (American Marketing Association).