Scott Bauer, Jamul Casino’s Chief Marketing Officer, is an accomplished organizational leader with 17 years of progressive experience in information technology, finance, and marketing. He is experienced in developing and leading strategic planning for large, complex organizations and providing analytical support for data-driven decision-making. For Jamul Casino®, Mr. Bauer served a vital role in the casino’s rebranding and has developed the long-range strategic plan to drive profitable customer loyalty in the highly competitive and dynamic gaming market of San Diego. He oversees all aspects of the Marketing strategy and execution for the property, including Database Marketing, Special Events and Promotions, Advertising, Player Development, Group Sales, and Entertainment.
Mr. Bauer has an extensive history of driving leading marketing initiatives in the San Diego gaming market at Jamul Casino and as the Director of Database Marketing for Viejas Casino & Resort. At Viejas Casino & Resort, he was responsible for the strategy, execution, and management of the Marketing budget for the organization during its resort expansion, with primary focus on supporting profitable campaigns to drive casino gaming, food and beverage, hotel, and retail revenue. Earlier in his career, Mr. Bauer worked in Finance roles for several companies, including NCR Corporation and Lockheed Martin Corporation.
Mr. Bauer attended Santa Clara University where he earned a Bachelor of Science in Economics and a second Bachelor of Science in Commerce with an emphasis on Operations Management Information Systems. He was also nominated for class valedictorian.