Skip to main content
Jamul Casino Logo

Jamul Casino’s Kristel Nichols named to San Diego’s 40 Under 40

July 2, 2023

Kristel Nichols, Jamul Casino's Director of Marketing, celebrates being named to San Diego's 40 Under 40, exemplifying leadership and talent.


Nichols is the director of marketing for the Jamul Casino. She is an exceptional talent, equally comfortable in a board room and on stage, as a professional performer. She is responsible for Jamul’s data-driven marketing strategy to increase response time and maximize profits. By focusing on technological efficiencies, she aims to deliver easy-to-navigate digital interactions with Jamul guests, as well as operational efficiencies within the team. She is also responsible for leading property-wide entertainment initiatives, with a focus on presenting high-class, unique, and unforgettable experiences. She is also skilled on the stage as an accomplished performer. As a dancer, singer, and actress, she has an extensive portfolio of performance experience throughout the region and on film. She began her professional career at 18, as a cast member and dance captain on the Holland American Cruise line. After three contracts, she set her sights on Las Vegas, where she was a featured dancer in multiple shows, including Pin Up at The Stratosphere. She also spent a year abroad in the European tour of Speed with Holiday on Ice and was a featured dancer in the film, “Think Like a Man Too.” She is professionally trained in vocal performance, as well as ballet, jazz, tap, contemporary and pointe. She volunteers with the annual Blind Date Gala for Blind Connection, and helped coordinate a company called Holiday Coat Drive to benefit HELP in Southern Nevada. She is a magma cum laude graduate of the University of Nevada Las Vegas (UNLV) with a degree in business administration, marketing.

About Jamul Casino

Opened in 2016, the Jamul Casino is located in Jamul, California, San Diego County, and is owned and operated by Jamul Indian Village Development Corporation (JIVDC), a wholly owned enterprise of the Tribe.  The $430 million award-winning casino features nearly 1,700 slot machines, 46 live table games, a dedicated poker room, and various restaurants, bars, and lounges.  Jamul Casino supports 1,200 permanent jobs in the region and is the closest casino to downtown San Diego, which is the eighth-largest city in the United States by population. For more information about Jamul Casino, please visit